[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.elegantis.cz\/snadna-cesta-k-porozumeni\/#Article","mainEntityOfPage":"https:\/\/www.elegantis.cz\/snadna-cesta-k-porozumeni\/","headline":"Snadn\u00e1 cesta k porozum\u011bn\u00ed","name":"Snadn\u00e1 cesta k porozum\u011bn\u00ed","description":"Pokud se pod\u00edv\u00e1me na ekonomy v televizi padaj\u00ed z nich sam\u00e9 chytr\u00e9 fr\u00e1ze, kter\u00e9 nikomu […]","datePublished":"2018-07-14","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.elegantis.cz\/author\/#Person","name":"","url":"https:\/\/www.elegantis.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/87132efef9f5972c3e770e1fb0907fb3dcc1311f82da5f30bffbae0bd81cf8c0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/87132efef9f5972c3e770e1fb0907fb3dcc1311f82da5f30bffbae0bd81cf8c0?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"elegantis.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.elegantis.cz\/wp-content\/uploads\/img_a325001_w2486_t1536954554.jpg","url":"https:\/\/www.elegantis.cz\/wp-content\/uploads\/img_a325001_w2486_t1536954554.jpg","height":0,"width":0},"url":"https:\/\/www.elegantis.cz\/snadna-cesta-k-porozumeni\/","about":["Internet"],"wordCount":436,"articleBody":"Pokud se pod\u00edv\u00e1me na ekonomy v televizi padaj\u00ed z nich sam\u00e9 chytr\u00e9 fr\u00e1ze, kter\u00e9 nikomu nic ne\u0159eknou. Ekonomice se v\u0161ak d\u00e1 porozum\u011bt velice snadno. V dne\u0161n\u00ed dob\u011b finan\u010dn\u00edch past\u00ed a snadn\u00fdch zp\u016fsob\u016f zbohatnut\u00ed je zapot\u0159eb\u00ed se orientovat odborn\u00fdch terminologi\u00edch.
 Nejprve je zapot\u0159eb\u00ed vymezit si rozd\u00edl mezi ekonomi\u00ed a ekonomikou. Zat\u00edmco co ekonomika je hospoda\u0159en\u00ed jednotliv\u00fdch zem\u00ed, ekonomie je v\u011bdn\u00ed discipl\u00edna, kter\u00e1 se zab\u00fdv\u00e1 jevy trhu, jejich v\u00fdvojem, v\u00fdkyvy a zvraty, kter\u00e9 se z ur\u010dit\u00e9ho d\u016fvodu d\u011bj\u00ed.
 V\u011bt\u0161ina z n\u00e1s si \u0159ekne, k \u010demu n\u00e1m je znalost, jak se vyv\u00edj\u00ed trh. Tato znalost se n\u00e1m m\u016f\u017ee velice hodit, pokud chceme zbohatnout nebo si alespo\u0148 n\u011bco p\u0159ivyd\u011blat.
 M\u016f\u017eeme tyto znalosti vyu\u017e\u00edt k investic\u00edm do komoditn\u00edho nebo pen\u011b\u017en\u00edho trhu. Pokud v\u00edme, kdy p\u0159ijde r\u016fst nebo propad je\u0161t\u011b p\u0159edt\u00edm, ne\u017e se to stane m\u016f\u017eeme velice snadno vyd\u011blat na \u00fasp\u011bchu jin\u00fdch. Takov\u00e1 orientace v\u0161ak nen\u00ed moc snadn\u00e1 a je \u010dasov\u011b n\u00e1ro\u010dn\u00e1. \u010casto mus\u00edme dennodenn\u011b sledovat v\u00fdvoj jednotliv\u00fdch trh\u016f a zkoumat jejich historick\u00fd v\u00fdvoj.
 Pokud si v\u0161ak chceme tyto starosti u\u0161et\u0159it m\u016f\u017eeme na\u0161e pen\u00edze sv\u011b\u0159it do rukou profesion\u00e1l\u016f, kte\u0159\u00ed za t\u00edmto \u00fa\u010delem maj\u00ed vystudovan\u00e9 pot\u0159ebn\u00e9 vzd\u011bl\u00e1n\u00ed.
 V r\u00e1mci trhu je v\u0161ak zapot\u0159eb\u00ed sledovat jednotliv\u00e9 f\u00e1ze, mus\u00edme p\u0159ij\u00edt kdy nast\u00e1v\u00e1 n\u00e1r\u016fst a kdy propad. Za t\u00edmto \u00fa\u010delem vznikly nejr\u016fzn\u011bj\u0161\u00ed studie. Mezi nejzn\u00e1m\u011bj\u0161\u00ed pat\u0159\u00ed Bostonsk\u00e1 studie nebo li BCG matice.
 Ta studuje f\u00e1ze v\u00fdvoje produktu na trhu jeho uchycen\u00ed, zisky a n\u00e1sledn\u00fd propad. Ka\u017ed\u00fd produkt proch\u00e1zen\u00ed f\u00e1zi zav\u00e1d\u011bn\u00ed na trhu, kdy m\u00e1 ka\u017ed\u00fd podnik velk\u00e9 n\u00e1klady a minim\u00e1ln\u00ed zisky. V t\u00e9to f\u00e1zi se \u0159\u00edk\u00e1 produktu hv\u011bzdy. Dal\u0161\u00ed f\u00e1z\u00ed je r\u016fst produktu na trhu, kdy nen\u00ed jasn\u00e9, zda se produkt na trhu uchyt\u00ed. Jeho n\u00e1klady jsou st\u00e1le vysok\u00e9, ale zisky jsou na vzestupu.
 T\u0159et\u00ed f\u00e1z\u00ed je zralost, zde v\u00fdrobky dosahuj\u00ed maxim\u00e1ln\u00edho zisku a nen\u00ed pot\u0159eba podp\u016frn\u00e9ho financov\u00e1n\u00ed. V t\u00e9to f\u00e1zi naz\u00fdv\u00e1me v\u00fdrobky dojn\u00e9 kr\u00e1vy. Posledn\u00ed f\u00e1z\u00ed je \u00fapadek a z\u00e1nik, kdy v\u00fdrobky jsou ji\u017e zastaral\u00e9 a negeneruj\u00ed p\u0159\u00edli\u0161 mnoho zisku.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Snadn\u00e1 cesta k porozum\u011bn\u00ed","item":"https:\/\/www.elegantis.cz\/snadna-cesta-k-porozumeni\/#breadcrumbitem"}]}]