[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.elegantis.cz\/seo-to-je-narocna-prace-zdlouhavy-proces-beh-na-dlouhou-trat\/#Article","mainEntityOfPage":"https:\/\/www.elegantis.cz\/seo-to-je-narocna-prace-zdlouhavy-proces-beh-na-dlouhou-trat\/","headline":"SEO \u2013 to je n\u00e1ro\u010dn\u00e1 pr\u00e1ce, zdlouhav\u00fd proces, b\u011bh na dlouhou tra\u0165","name":"SEO \u2013 to je n\u00e1ro\u010dn\u00e1 pr\u00e1ce, zdlouhav\u00fd proces, b\u011bh na dlouhou tra\u0165","description":"Je a\u017e p\u0159ekvapiv\u00e9, kolik klient\u016f optimalizac\u00ed webov\u00fdch str\u00e1nek se naivn\u011b domn\u00edv\u00e1, jak snadn\u00e9 je um\u00edstit […]","datePublished":"2018-04-17","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.elegantis.cz\/author\/#Person","name":"","url":"https:\/\/www.elegantis.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/87132efef9f5972c3e770e1fb0907fb3dcc1311f82da5f30bffbae0bd81cf8c0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/87132efef9f5972c3e770e1fb0907fb3dcc1311f82da5f30bffbae0bd81cf8c0?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"elegantis.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.elegantis.cz\/wp-content\/uploads\/img_a318318_w2577_t1529220914.png","url":"https:\/\/www.elegantis.cz\/wp-content\/uploads\/img_a318318_w2577_t1529220914.png","height":0,"width":0},"url":"https:\/\/www.elegantis.cz\/seo-to-je-narocna-prace-zdlouhavy-proces-beh-na-dlouhou-trat\/","about":["Slu\u017eby"],"wordCount":559,"articleBody":"       Je a\u017e p\u0159ekvapiv\u00e9, kolik klient\u016f optimalizac\u00ed webov\u00fdch str\u00e1nek se naivn\u011b domn\u00edv\u00e1, jak snadn\u00e9 je um\u00edstit do p\u0159edn\u00edch pozic vyhled\u00e1va\u010d\u016f pr\u00e1v\u011b ten jejich web, aby byl preferovan\u00fd, aby m\u011bl vysokou n\u00e1v\u0161t\u011bvnost, aby lid\u00e9 m\u011bli z\u00e1jem o zbo\u017e\u00ed, nakupovali, a obchodn\u00edk tak mohl prosperovat. V prvn\u00ed \u0159ad\u011b si mus\u00edme uv\u011bdomit, \u017ee jde o kontinu\u00e1ln\u00ed proces pr\u00e1ce s webov\u00fdmi port\u00e1ly, s jejich aktualizac\u00ed a neust\u00e1lou optimalizac\u00ed SEO proces\u016f, kter\u00e9 rozhodn\u011b nejsou statick\u00e9. Aby byla webov\u00e1 str\u00e1nka \u00fasp\u011b\u0161n\u00e1, mohla na trhu konkurovat a byla v pop\u0159ed\u00ed mezi ostatn\u00edmi, je t\u0159eba v\u011bnovat tomuto procesu ur\u010dit\u00fd \u010das a energii. Ide\u00e1ln\u00ed je nap\u0159. zkombinovat specializovanou extern\u00ed firmu, kter\u00e1 pokryje sv\u00fdmi znalostmi a zku\u0161enostmi strategie a pr\u00e1ce SEO, a firemn\u00edho zam\u011bstnance pro tvorbu obsahu str\u00e1nek a komunikaci se z\u00e1kaznick\u00fdm portfoliem. P\u0159\u00edprava webov\u00fdch str\u00e1nek pro optimalizaci SEO Je\u0161t\u011b p\u0159ed zapo\u010det\u00edm spu\u0161t\u011bn\u00ed e-shopu do ostr\u00e9ho provozu by se m\u011bla prov\u00e1d\u011bt prvotn\u00ed anal\u00fdza zam\u011b\u0159en\u00e1 na c\u00edlovou skupinu z\u00e1kazn\u00edk\u016f. V takov\u00e9m p\u0159\u00edpad\u011b n\u00e1s bude zaj\u00edmat typ z\u00e1kazn\u00edka, preferenci jeho kontaktu a vytv\u00e1\u0159en\u00ed objedn\u00e1vek, odli\u0161n\u00e9 zp\u016fsoby vyhled\u00e1v\u00e1n\u00ed zbo\u017e\u00ed podle kl\u00ed\u010dov\u00fdch slov. Zaj\u00edm\u00e1 n\u00e1s, zda p\u016fjde o klienty jen s povrchn\u00edmi znalostmi druh\u016f v\u00fdrobk\u016f, zda rad\u011bji objedn\u00e1vaj\u00ed telefonicky, nebo v online formul\u00e1\u0159i, zda-li vyhled\u00e1vaj\u00ed ak\u010dn\u00ed nebo mno\u017estevn\u00ed slevy, p\u0159\u00edpadn\u011b jsou pro n\u011b rozhoduj\u00edc\u00edm krit\u00e9riem recenze a cena na porovn\u00e1vac\u00edch webech (Heureka). Jako modelov\u00fd p\u0159\u00edklad vezm\u011bme t\u0159eba e-shop ly\u017ea\u0159sk\u00e9ho vybaven\u00ed Prvn\u00ed skupina \u2013 rodi\u010de d\u011bt\u00ed, kte\u0159\u00ed pro n\u011b nakupuj\u00ed vybaven\u00ed, zejm\u00e9na d\u011btsk\u00e9 ly\u017ee, h\u016flky, p\u0159ilby atd. Jsou to nej\u010dast\u011bji \u017eeny ve v\u011bkov\u00e9m rozp\u011bt\u00ed 35 \u2013 40 let. Ty zpravidla vyhled\u00e1vaj\u00ed podle kl\u00ed\u010dov\u00fdch slov \u201ed\u011btsk\u00e9 ly\u017ee\u201c a jim podobn\u00fdch. N\u011bkdy se p\u0159id\u00e1vaj\u00ed jejich man\u017eel\u00e9 a ti u\u017e dotazy bl\u00ed\u017ee specifikuj\u00ed. Druh\u00e1 skupina \u2013 senio\u0159i a za\u010d\u00e1te\u010dn\u00edci \u2013 specializuj\u00ed se na levn\u00e9 modely, tak\u017ee kl\u00ed\u010dov\u00e1 slova \u201elevn\u00e9 ly\u017ee\u201c, nebo \u201ely\u017ee pro za\u010d\u00e1te\u010dn\u00edky\u201c. Nemaj\u00ed zpravidla pon\u011bt\u00ed o v\u00fdrobc\u00edch a zna\u010dk\u00e1ch, nerozli\u0161uj\u00ed, zda jde o carvingov\u00e9 ly\u017ee, nebo Ob\u0159a\u010dky, Slalom Performance, Skier Cross, atd. Senio\u0159i tak\u00e9 v\u011bt\u0161inou nepotvrzuj\u00ed objedn\u00e1vky on-line, ale rad\u011bji volaj\u00ed na kontaktn\u00ed telefon. T\u0159et\u00ed skupinou jsou, \u0159ekn\u011bme, poloprofesion\u00e1ln\u00ed z\u00e1jemci, v\u011bt\u0161inou mu\u017ei ve v\u011bku od 25 do 35 let, kte\u0159\u00ed se zaj\u00edmaj\u00ed o technick\u00e9 detaily a vyhled\u00e1vaj\u00ed zpravidla specifick\u00fd v\u00fdrobek. Samotn\u00fd proces optimalizace webu pro vyhled\u00e1va\u010de se pak \u0159\u00edd\u00ed mnoha pravidly, z nich\u017e m\u016f\u017eeme jmenovat anal\u00fdzu kl\u00ed\u010dov\u00fdch slov vyhled\u00e1van\u00fdch z\u00e1jemci o zbo\u017e\u00ed, strukturu obsahu webu a produktov\u00fdch str\u00e1nek, odborn\u00e9 poradenstv\u00ed a dotazy klient\u016f, poutav\u00fd text popisk\u016f zbo\u017e\u00ed, prezentaci ve form\u011b fotografi\u00ed a videa, metatagy, descriptions, zp\u011btn\u00e9 odkazy (linkbuilding), firemn\u00ed profily na Google Plus a na Facebooku a mnoh\u00e9 dal\u0161\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                   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